americanfootie.093401

Podcasts to touch down in 2016

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American advertisers will have spent big bucks to secure their place in the upcoming Super Bowl ad-breaks.  Interestingly though, even those coveted spots don’t achieve the CPT that many podcasts now command.  So what makes this apparently simple #audio format outperform the main event of the American sporting calendar? Clearly podcasts don’t offer the reach […]