I love the latest Calvin Harris track – “Feels”, but the first few times I heard it, I was convinced Katy Perry was singing: “Don’t be afraid to catch fish”. On trawling the internet (see what I did there), it seems I’m not the only one who thought the song related to reluctant fishermen! There […]
How much does a #audio ad #cost to produce? It’s often the first question we’re asked but, sadly, there’s no “one-size-fits-all” answer. To explain, here’s a whistle-stop tour of the main factors which influence the pricing of a #audio ad. 1. Voice A voice can make or break your #commercial so casting is crucial. Voice-over […]
Bestival, Download, Latitude and Glastonbury – we’re about to be besieged by a host of big summer music festivals. Music is an intrinsic part of British life and has an amazing ability to move us – it’s the type of emotional connection brands have always been keen to tap into. A research study by the […]
Two things caught our ears this month.The first was a whispered campaign for #Ikea bed linen, and the second involved being locked in a pitch-black shipping container for a séance. The Ikea campaign was built around ASMR (autonomous sensory meridian response) – a pleasurable tingling in the scalp triggered by low key acoustic stimuli such […]
Nickelodeon is no stranger to original programming, and now the Viacom-owned channel has launched its first UK interactive digital series, ‘Tinkershrimp & Dutch’. Crafted by #creative shop Ralph, the animated project follows the adventures of a langoustine and a slow lorris who are “the time travelling body guards of an eccentric king of ‘Great Great […]
Recent radio audience figures, released last week by RAJAR, showed that digital now accounts for 41.7% of all radio listening – up from 39.9% on quarter 2.
It’s hard to deny that many advertising campaigns are built around a visual idea, but this doesn’t preclude them from becoming great radio or digital audio campaigns too. It just takes a little creative thinking and an understanding of the medium to translate pictures into sound. How you do this, of course, depends on what the initial idea is.