I love the latest Calvin Harris track – “Feels”, but the first few times I heard it, I was convinced Katy Perry was singing: “Don’t be afraid to catch fish”. On trawling the internet (see what I did there), it seems I’m not the only one who thought the song related to reluctant fishermen! There […]
How much does a #audio ad #cost to produce? It’s often the first question we’re asked but, sadly, there’s no “one-size-fits-all” answer. To explain, here’s a whistle-stop tour of the main factors which influence the pricing of a #audio ad. 1. Voice A voice can make or break your #commercial so casting is crucial. Voice-over […]
Bestival, Download, Latitude and Glastonbury – we’re about to be besieged by a host of big summer music festivals. Music is an intrinsic part of British life and has an amazing ability to move us – it’s the type of emotional connection brands have always been keen to tap into. A research study by the […]
Two things caught our ears this month.The first was a whispered campaign for #Ikea bed linen, and the second involved being locked in a pitch-black shipping container for a séance. The Ikea campaign was built around ASMR (autonomous sensory meridian response) – a pleasurable tingling in the scalp triggered by low key acoustic stimuli such […]
With voice UI becoming commonplace, the race to develop the must-have hearable is on. If you’re not familiar with the phrase, a ‘hearable’ is tech that you wear in or on your ears. More than just headphones, these new gadgets offer a wide range of applications and are being developed by everyone from crowd-funded start-ups […]
The move means the London breakfast presenters will go up against regional Heart breakfast presenters on digital #radio, as local Heart stations continue to broadcast on DAB. *The station will play non-stop music 9am till 7pm then simulcast Heart.
American advertisers will have spent big bucks to secure their place in the upcoming Super Bowl ad-breaks. Interestingly though, even those coveted spots don’t achieve the CPT that many podcasts now command. So what makes this apparently simple #audio format outperform the main event of the American sporting calendar? Clearly podcasts don’t offer the reach […]
Curated from Planet Rock airs Rihanna in heat radio mix up | RadioToday
Streaming #audio is fast becoming a powerful new media opportunity. Spotify goes from strength to strength, Apple has recently got in on the act to much fanfare, and Facebook has announced plans to do the same. Recent data from Triton Digital, a leading US network of ad-funded audio streaming services, has provided a valuable insight […]
It’s hard to deny that many advertising campaigns are built around a visual idea, but this doesn’t preclude them from becoming great radio or digital audio campaigns too. It just takes a little creative thinking and an understanding of the medium to translate pictures into sound. How you do this, of course, depends on what the initial idea is.