Misheard lyrics

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I love the latest Calvin Harris track – “Feels”, but the first few times I heard it, I was convinced Katy Perry was singing: “Don’t be afraid to catch fish”. On trawling the internet (see what I did there), it seems I’m not the only one who thought the song related to reluctant fishermen!  There […]


The cost of an audio ad?

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How much does a #audio ad #cost to produce? It’s often the first question we’re asked but, sadly, there’s no “one-size-fits-all” answer. To explain, here’s a whistle-stop tour of the main factors which influence the pricing of a #audio ad. 1. Voice A voice can make or break your #commercial so casting is crucial. Voice-over […]


Music moves you

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Bestival, Download, Latitude and Glastonbury – we’re about to be besieged by a host of big summer music festivals. Music is an intrinsic part of British life and has an amazing ability to move us – it’s the type of emotional connection brands have always been keen to tap into. A research study by the […]


Head and spine tingling audio

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Two things caught our ears this month.The first was a whispered campaign for #Ikea bed linen, and the second involved being locked in a pitch-black shipping container for a séance. The Ikea campaign was built around ASMR (autonomous sensory meridian response) – a pleasurable tingling in the scalp triggered by low key acoustic stimuli such […]


Here come the hearables

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With voice UI becoming commonplace, the race to develop the must-have hearable is on.  If you’re not familiar with the phrase, a ‘hearable’ is tech that you wear in or on your ears.  More than just headphones, these new gadgets offer a wide range of applications and are being developed by everyone from crowd-funded start-ups […]


Podcasts to touch down in 2016

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American advertisers will have spent big bucks to secure their place in the upcoming Super Bowl ad-breaks.  Interestingly though, even those coveted spots don’t achieve the CPT that many podcasts now command.  So what makes this apparently simple #audio format outperform the main event of the American sporting calendar? Clearly podcasts don’t offer the reach […]


The Visual Artistry of Audio

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It’s hard to deny that many advertising campaigns are built around a visual idea, but this doesn’t preclude them from becoming great radio or digital audio campaigns too. It just takes a little creative thinking and an understanding of the medium to translate pictures into sound. How you do this, of course, depends on what the initial idea is.