music-600x320.144407

Misheard lyrics

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I love the latest Calvin Harris track – “Feels”, but the first few times I heard it, I was convinced Katy Perry was singing: “Don’t be afraid to catch fish”. On trawling the internet (see what I did there), it seems I’m not the only one who thought the song related to reluctant fishermen!  There […]

ear

Here come the hearables

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With voice UI becoming commonplace, the race to develop the must-have hearable is on.  If you’re not familiar with the phrase, a ‘hearable’ is tech that you wear in or on your ears.  More than just headphones, these new gadgets offer a wide range of applications and are being developed by everyone from crowd-funded start-ups […]

Behind the scenes of Nickelodeon’s ‘ridiculous and rude’ new web series ‘Tinkershrimp & Dutch’ | The Drum

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Nickelodeon is no stranger to original programming, and now the Viacom-owned channel has launched its first UK interactive digital series, ‘Tinkershrimp & Dutch’. Crafted by #creative shop Ralph, the animated project follows the adventures of a langoustine and a slow lorris who are “the time travelling body guards of an eccentric king of ‘Great Great […]

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Podcasts to touch down in 2016

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American advertisers will have spent big bucks to secure their place in the upcoming Super Bowl ad-breaks.  Interestingly though, even those coveted spots don’t achieve the CPT that many podcasts now command.  So what makes this apparently simple #audio format outperform the main event of the American sporting calendar? Clearly podcasts don’t offer the reach […]

radio

The Visual Artistry of Audio

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It’s hard to deny that many advertising campaigns are built around a visual idea, but this doesn’t preclude them from becoming great radio or digital audio campaigns too. It just takes a little creative thinking and an understanding of the medium to translate pictures into sound. How you do this, of course, depends on what the initial idea is.