music-600x320.144407

Misheard lyrics

Posted on Leave a commentPosted in Uncategorised

I love the latest Calvin Harris track – “Feels”, but the first few times I heard it, I was convinced Katy Perry was singing: “Don’t be afraid to catch fish”. On trawling the internet (see what I did there), it seems I’m not the only one who thought the song related to reluctant fishermen!  There […]

calculator.160848

The cost of an audio ad?

Posted on Leave a commentPosted in Science, Technology

How much does a #audio ad #cost to produce? It’s often the first question we’re asked but, sadly, there’s no “one-size-fits-all” answer. To explain, here’s a whistle-stop tour of the main factors which influence the pricing of a #audio ad. 1. Voice A voice can make or break your #commercial so casting is crucial. Voice-over […]

festival.094154

Music moves you

Posted on Leave a commentPosted in Technology

Bestival, Download, Latitude and Glastonbury – we’re about to be besieged by a host of big summer music festivals. Music is an intrinsic part of British life and has an amazing ability to move us – it’s the type of emotional connection brands have always been keen to tap into. A research study by the […]

headphones

Head and spine tingling audio

Posted on Leave a commentPosted in Uncategorised

Two things caught our ears this month.The first was a whispered campaign for #Ikea bed linen, and the second involved being locked in a pitch-black shipping container for a séance. The Ikea campaign was built around ASMR (autonomous sensory meridian response) – a pleasurable tingling in the scalp triggered by low key acoustic stimuli such […]

ear

Here come the hearables

Posted on Leave a commentPosted in Uncategorised

With voice UI becoming commonplace, the race to develop the must-have hearable is on.  If you’re not familiar with the phrase, a ‘hearable’ is tech that you wear in or on your ears.  More than just headphones, these new gadgets offer a wide range of applications and are being developed by everyone from crowd-funded start-ups […]

Behind the scenes of Nickelodeon’s ‘ridiculous and rude’ new web series ‘Tinkershrimp & Dutch’ | The Drum

Posted on Leave a commentPosted in Uncategorised

Nickelodeon is no stranger to original programming, and now the Viacom-owned channel has launched its first UK interactive digital series, ‘Tinkershrimp & Dutch’. Crafted by #creative shop Ralph, the animated project follows the adventures of a langoustine and a slow lorris who are “the time travelling body guards of an eccentric king of ‘Great Great […]

americanfootie.093401

Podcasts to touch down in 2016

Posted on Leave a commentPosted in Uncategorised

American advertisers will have spent big bucks to secure their place in the upcoming Super Bowl ad-breaks.  Interestingly though, even those coveted spots don’t achieve the CPT that many podcasts now command.  So what makes this apparently simple #audio format outperform the main event of the American sporting calendar? Clearly podcasts don’t offer the reach […]