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The cost of an audio ad?

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How much does a #audio ad #cost to produce? It’s often the first question we’re asked but, sadly, there’s no “one-size-fits-all” answer. To explain, here’s a whistle-stop tour of the main factors which influence the pricing of a #audio ad. 1. Voice A voice can make or break your #commercial so casting is crucial. Voice-over […]

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Music moves you

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Bestival, Download, Latitude and Glastonbury – we’re about to be besieged by a host of big summer music festivals. Music is an intrinsic part of British life and has an amazing ability to move us – it’s the type of emotional connection brands have always been keen to tap into. A research study by the […]

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Head and spine tingling audio

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Two things caught our ears this month.The first was a whispered campaign for #Ikea bed linen, and the second involved being locked in a pitch-black shipping container for a séance. The Ikea campaign was built around ASMR (autonomous sensory meridian response) – a pleasurable tingling in the scalp triggered by low key acoustic stimuli such […]

Behind the scenes of Nickelodeon’s ‘ridiculous and rude’ new web series ‘Tinkershrimp & Dutch’ | The Drum

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Nickelodeon is no stranger to original programming, and now the Viacom-owned channel has launched its first UK interactive digital series, ‘Tinkershrimp & Dutch’. Crafted by #creative shop Ralph, the animated project follows the adventures of a langoustine and a slow lorris who are “the time travelling body guards of an eccentric king of ‘Great Great […]

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Podcasts to touch down in 2016

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American advertisers will have spent big bucks to secure their place in the upcoming Super Bowl ad-breaks.  Interestingly though, even those coveted spots don’t achieve the CPT that many podcasts now command.  So what makes this apparently simple #audio format outperform the main event of the American sporting calendar? Clearly podcasts don’t offer the reach […]

Amazon Wants To Refund Your Potentially Explosive Hoverboard | TechCrunch

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However, I am concerned, for example, that the current designs of these products might not take fully into consideration the different weights of different users, potentially leading to the units speeding up or lurching in a manner that a user would not have reason to anticipate, especially a first-time user. We are looking deeper into […]