I love the latest Calvin Harris track – “Feels”, but the first few times I heard it, I was convinced Katy Perry was singing: “Don’t be afraid to catch fish”. On trawling the internet (see what I did there), it seems I’m not the only one who thought the song related to reluctant fishermen! There are many famous misheard #lyrics: Will Smith’s “Gettin’ jiggy with it’ was often misheard as “Kick a chicken with it”.
Sometimes, because of the flow of a song or the style of the singer’s delivery, lyrics get misheard. Ultimately, it’s down to the producer to ensure that everything you hear comes through clearly. It’s one of the skills that the #Audio Experts team regularly puts into practice.
We know that effective #radio and audio #advertising is all about the clarity of the message. Achieving that clarity starts with the brief; making sure we ask the right questions to get to the heart of the client’s proposition. This helps us to develop a #creative approach that carries a really strong message, making a significant impact.
We follow this through in the studio with our production team, taking great care of the vocal delivery of any spoken or sung lines. There’s no way to rewind a radio ad and, as every second counts, it’s essential that nothing is misheard or misunderstood.