Covering all of the UK’s broadcast #radio stations and more, through radioplayer, tunein radio and others radio can be listened to through a multitude of platforms. Online radio can also allow listeners to listen again to shows.
Online radio is powerful for advertisers as the audience can be more accurately predicted due to the detailed demographic information that already exists for the broadcast stations.
‘Live Radio’ listening hours are dominated by traditional AM/FM and DAB Radio sets (AM/FM Share = 43%, DAB = 41%). Listening to radio via a Desktop/Laptop has a 6% share of hours and via any TV se 4%. Devices connected to the internet have a smaller share of listening hours
(Smartphone 3% and Tablets 1%)