I love the latest Calvin Harris track – “Feels”, but the first few times I heard it, I was convinced Katy Perry was singing: “Don’t be afraid to catch fish”. On trawling the internet (see what I did there), it seems I’m not the only one who thought the song related to reluctant fishermen!  There […]

How much does a #audio ad #cost to produce? It’s often the first question we’re asked but, sadly, there’s no “one-size-fits-all” answer. To explain, here’s a whistle-stop tour of the main factors which influence the pricing of a #audio ad. 1. Voice A voice can make or break your #commercial so casting is crucial. Voice-over […]

Bestival, Download, Latitude and Glastonbury – we’re about to be besieged by a host of big summer music festivals. Music is an intrinsic part of British life and has an amazing ability to move us – it’s the type of emotional connection brands have always been keen to tap into. A research study by the […]